Post date: Mar 31, 2017 4:24:20 AM
“People don’t buy products; they buy a better version of themselves” ©UX designer Samuel Hulick
To create something successful dig into customers life struggle. Learning sociology step by step is hot and effective marketing tool. We could be easily pushed towards irrational decisions.
Building the Marketing Machine
Owning successful business means customers to pay you. Doesn’t matter, if it’s lots of people pay each one a little money or few large companies making you a big profit. Knowing your buyers, think about buying process. Literally, just track customer acquisitions. Customer lifecycle is to understand how people experience your product and watch for actions taken. Sales funnel helps company to follow inside actions for effectively slide down of a customer. Track both :)
As soon as you finish the deal, make sure your customers are still happy and come back for more. Be responsible for managing all around: bring whole amount of specialists, create a strategy, adjust responsibilities, take part in all product management discussions. Think what are you going to do when startup grows to a big company. Always keep the future in your head.
Now you know how to organize a marketing campaign and created a buying process. Time to start hustling. We all know, getting first customers is always hard. Your product is new — unproven. Take risks — give them a beta version, incomplete or even buggy product. Engaging users with an early product is a powerful technique for growth rolling. Plus you get brilliant feedback and opportunity to make it better.
Trying to grow too quick may hurt time to time. Let’s see, investors gave money and your mission is to fulfill their expectations. Bring enough customers to keep deal afloat, don’t overfill the boat. Everything will change eventually as company matures, especially the numbers. At this stage your goal is to search for product market fit. So, hustle hard to make it satisfying the needs of buyers. Otherwise, it would be a waste of time and money.
Running a successful startup requires:
· Content Marketing and SEO
· Landing Page
· Customer Development
· Product Software Development
and many other things to perform.